Groove is one of the nation’s premier creative digital agencies, specializing in eCommerce, web design, inbound marketing and site strategy.

In 2007, Ethan Giffin left the comfort of directing eCommerce for the nation's largest privately held staffing company to build a unique, full-service agency that focused on driving real business results.

Groove has since forged partnerships with some of the world’s leading software programs like Magento, HubSpot, Shopify and We have also been recognized nationally as one of the fast growing private companies on the Inc. 5,000 list, as an Agency Post “Agency 100” and as one of the “Best Young Companies to Work for” by turnstone.

Located in the most creative space on the East Coast (in our humble opinion), our growing team is comprised of the best experts in their fields, from SEO, Usability and Design to Programming, eCommerce and Inbound Marketing.