Corsair is a global company bringing innovative, high-performance components to the PC gaming market. Specializing in very high performance memory, ultra-efficient power supplies, and other key system components, their products are the choice of overclockers, enthusiasts, and gamers everywhere.
From a design standpoint, there were several areas for improvement regarding usability, ease of finding desired products, and use of white space, which Corsair was able to acknowledge. The biggest challenge was to find a way to present robust product information in a clear and concise manner while effectively using an updated design. Shoppers of Corsair’s products needed to be able to review the robust technical specifications while still being driven to a clear call to action to purchase the product. With the cluttered pages, it was distracting for users to shop.
Corsair also wanted to be able to better accommodate their growing international audience by offering different products unique to the needs of each audience. Rather than simply providing a language translation tool, Corsair needed the ability to create unique stores that had the option to provide a customized inventory.