Working with Groove Commerce has been a treat. They have taken a huge technical burden off our shoulders by managing our sites backend. They have also proven themselves to valuable by continuously streaming new ideas past us that have improved our site's ability to draw and convert.

- Ed Kraus, Owner at EC Kraus


The Client

EC Kraus is a family-owned business providing people with the supplies and products necessary for making wine and beer at home. They serve the North American market and have been selling online since 2002.

The Challenges

Before engaging with Groove, EC Kraus was on an older eCommerce platform that lacked the customer segmentation and merchandising capabilities necessary to appeal to two very different customer personas: the wine enthusiast and the home-brewing beer advocate. While they knew they were due for an upgrade, they needed a solution that could optimize overall site performance, offer the ability to integrate with a complex fulfillment system, and scale efficiently long-term.

Key Takeaways